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The artist gives his £25k prize Mercury Prize to grassroots concert halls

The singer holding his trophy in the North East
Sam Fender won the prestigious award recently in the North East

The artist has donated the complete sum of his £25k award cash to the MVT, which operates to save the United Kingdom's independent concert spaces.

The star was given the prize on 16 October as his latest record his work was named the top album of the last 12 months.

Fender has chosen to donate the funds to the Music Venues Trust, in acknowledgment of the essential function small stages fulfilled in his beginning days.

"I wouldn't be doing this success if it hadn't been for all the gigs I played around the North East, and further afield, when I was beginning," remarked Sam Fender. "These venues are renowned, but they are struggling."

From early 2023 onward, over 150 of these venues have permanently closed – roughly 16 percent of the whole industry in the UK.

In the last year, major artists like Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the trust in its initiatives to keep the scene afloat, by adding a modest fee to their admission fees, which goes to help independent venues.

Fender also joined in, raising more than £100,000 on his recent tour to help thirty-eight small stages across the UK.

The donation helped venues that were facing possible closure due to issues caused by water damage, fires and personal losses, as well as regulatory hurdles, court cases and neighbor objections.

Some locations received funding support in modernizing infrastructure and sound and lighting systems that directly benefitted performers and audiences.

"The idea that funds from performances in large arenas helps the smaller venues, where it begins for musicians like me, is just logical," the star has stated.

Pulp in concert
Pulp are one of the many acts who contributed their honor winnings to good causes

He is far from the only musician to donate his award funds to good deeds.

When they received the prize in 1996 for their release the album, lead singer Jarvis Cocker declared that the group would give their winnings to the non-profit War Child.

In 2002, artist Ms Dynamite divided her prize between a few organizations, like the children's charity and a charity for Sickle Cell.

"Additionally, I gave a grand to Highgate Newtown, to their gymnastics program, because I did gymnastics when I was a child and they needed new equipment," she explained to the media.

In recent years, they contributed their funds to the youth organization that developed their act, in addition to other local music groups.

And 1994 winners the group gave their award to a multiple sclerosis charity after a friend was diagnosed the disease.

"The victory was quite enough," stated singer Heather Small. "The prize was the bonus but we could do without the cherry, because we had the main prize. So our winning touched the lives of others."

Last week, the Music Venues Trust shared it had saved several grassroots venues in south-east England, by transferring them to public stewardship.

The first in Southampton and the other in Bristol were bought under the public acquisition scheme, which is funded by the arts council and supporters who buy "ownership units" in the buildings.

Written by

Brent Johnson

Elara Vance is a philosopher and writer who explores the intersections of luck, psychology, and personal growth through engaging narratives.

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